Very few people, companies, or even small businesses step back to look at the long-term branding effects of their actions. Many small and medium businesses ignore the massive potential for long-term and consistent branding through social media.
A common misunderstanding is that branding is all about creating some pretty visuals for Instagram. It is a set of imagery that seldom coincides with the real world. But, the facts are quite different and this couldn’t be further from the truth.
Is Data Privacy and GDPR Really That Important When Building a New Website? (Spoiler: Yes, Most Definitely.)
Data privacy is quickly becoming almost more important than your actual business itself. With information being exchanged faster than the speed of light, data protection and privacy shall be what sets you apart from the rest. As the owner, you are required to include all the key evidence about how a consumer’s data is being managed.
Social media is probably the best way to interact with your global customers without spending a fortune. All you need to do is regularly come up with relevant content to keep your customers engaged – but that’s easier said than done. With the advent of different social media platforms, it has become difficult to decide on which platform needs what kind of content.